How to get your ideas to spread
In this short video, marketing guru Seth Godin explains, “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.”
He talks about when it comes to getting peoples attention, what he calls “bad or bizarre ideas” seem to be more successful than boring ones.
One of the biggest ideas that you need to take away from this talk is the spread of ideas!
Even something so simple as the invention of sliced bread …
… was not a winning idea, when it was first invented.
It took Wonder Bread as Seth states, “to figure out how to spread the idea of sliced bread”, before it became a the biggest hit of all times!
Seth Godin, is a marketer, author, entrepreneur and blogger who thinks about the marketing of ideas in the digital age.
In this video he talks about his newest interest: the tribes we lead.