Mistake #2 Always Selling
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
— Peter F. Drucker
Ok so I understand that the main goal of affiliate marketing, at least for marketers like me and you, is to make sales, aka money.
That should be quite obvious to everyone the marketer(aka the seller, you and me) and the marketee (is that a word? aka everyone else on the planet).
But you should never just focus on the “selling”.
Let me explain what I mean.
Your main focus should be on helping people to make good informed decisions to buy things they need, want or don’t know they need or want, yet…
It does not matter what your market is, you should be focused on helping those that you are looking to sell to in some way …
… this is how you add value to the offers you are putting out and how you get the audience in that market to trust you and want to buy from you.
It doesn’t matter what your market is, your main goal is helping people. Period.
Weight loss? You’re helping people get in shape and get healthy.
Internet marketing? You’re helping people make money and achieve financial freedom.
Socks? You’re helping people keep their feet and toes warm and dry and look fashionable at the same time.
Always focus on helping your customers, you are targeting this group of people and bombarding them with ADs and at the end of the day if you show them the value they will buy from you and/or thru you.
A great way to help people is to add bonuses to the product you are selling, that will enhance the experience of that product.
Maybe the product is good buy lacking a bit in a few areas and you have access to products that you are able to “give away” when they buy from or thru your affiliate links.
It is important to note that these be helpful products and not just listed as bonuses if they do not provide any value at all.
Note that not everyone can see the value in a bonus and most of the time people will not go through them, but you need them to be good bonuses. I see this a lot and it usually turns me off to see a huge list of bonuses that are only focused on how much they are worth in $ dollar amounts, that really have no added value, that are 10X more than what you are paying for the product you are about to buy…
Check this out as a good example of how to build out a bonus page and add value, not just a perceived extra value:
All the bonus products on this page enhance the main product being sold, even though the copy focuses on the $ dollar value the reviewer Ben Martin highlights the fact the bonus package while valuable in dollar amount, enhances the product. So he does a good job of striking a balance with his review and bonus page:
Your customers, the people you are supposed to be provided value to are not stupid, nor do you want them to be.
So build out good bonuses and focus on the value of the bonus, how it enhances the main product, some bonuses are so good that people will buy from you JUST FOR THE BONUS!
I know I have done this in the past, and then circled back around and found out that I actually bought a good product to go with the BONUS!
At the end of the day, all this helps you build the trust and a solid relationship with the people you are selling to …
… making your job easier and giving you a reason to feel good about yourself while making money at the same time!