Step by Step Email List Building – The How To
It has been said again and again …
… but the value of an email list cannot be understated …
… it is the most valuable asset because it opens prospects that become conversions.
Email lists will grow to be valuable, over the course of the life of your site, as you earn new opt-ins …
… but the process of adding email addresses to your list requires you to think of new and interesting ways of enticement to get your prospects to cough up that coveted email address.
Here are a few of the proven time tested ways to do it.
1. Free eBook Download
Offering a free eBook is a great way to encourage opt-ins. In fact, this is one of the most common tactics. More likely still, you have probably opted-in yourself for a free eBook offer. If you are concerned about were the eBook will come from, consider editing your old blog posts into a slick PDF and voila!
2. Free Newsletter Offer
Another great way to grow your email list is to start a newsletter. This is another good excuse to re purpose your blog content. Getting users who enjoy your blog to sign up for your newsletter is a great way to recapture them a little later.
3. Add a Sign-up Button to Your Facebook Page
You are probably already building a following on social media platforms like Facebook. Adding a sign-up button to your Facebook page is a great way to continue the engagement off of social media, where conversions happen in your own court.
4. Host an Event
Hosting an event is a great way to gather sign-ups. If you can think of a sufficiently creative event, you can draw in prospects who might be interested in attending. If you make your event open to the public, you can collect email addresses from attendees.
5. Offer a Whitepaper
Whitepapers are all about free education. Offering up a free whitepaper that informs readers about technical issue is a proven way to attract leads, which can in turn help you to grow your email list.
6. Add a Sign-Up Button to Your Signature
Make use of that signature line .Add an email list sign-up button to your signature line is a great way to capture more opt-ins.
7. Ask Them to Share
Use your existing list to grow itself by asking your audience to invite their friends!
Keep reading to learn some important facts as well as the newest and most innovative ways to keep building a bigger, better and stronger email list!
Here are the facts:
Harris Interactive reports that 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences.
MarketingSherpa states that 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
Marketing executive in the U.S. believe that email alone drives the same amount of revenue as their social media, website and display ad efforts combined, according to The Relevancy Group’s findings.
The most important part, the very first thing you have to do is and can not afford to do …
… Don’t Wait to Get Started
Understand that your email list is …
… Crucial For Your Business
And that will all else fails you, your email list …
… Will Save the Day
Your email list is not about the numbers …
… It’s About the People
And this is not the time to “go cheap” …
… Find the Best Email Service Provider
The best marketing asset is a healthy email list …
… and with proper management and use of your email list it will drive revenue.
But, it is often a challenge to create the email list itself …
… with ever growing inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care.
But you are in luck, there are a number of simple and effective ways of creating an email list …
… and these include traditional online as well as offline tactics.
A good lead magnet is one of the keys to list building, there is no doubt or question about this …
And there is virtually no limit to what you can use as a lead magnet:
- Restricted resource library
- Topical e-book
- Collection of templates
- Exclusive content only given to subscribers
- Audio or video downloads
- Email course training series
- Checklist PDFs
- Software tool access
When evaluating something as a potential lead magnet, it needs to answer “Yes” to two vitally important questions:
- Is this something my marketing target audience would LOVE and no one else would really care about?
- Is this something that can be automatically distributed upon signup and doesn’t incur marginal cost at my expense?
Alot of times when it comes to building your email list people say some of the strangest things …
“I am embarrassed to build a mailing list, it seems like asking for money on my blog is not right.”
“I do not want to be called a spammer!”
I like the way Jerry Gillies puts it:
“Making a dollar and making a difference do not have to be mutually exclusive.”
Here are some keys things to remember about list building:
- Creating Your “Hook”
- Setting Up Your Email Opt-in Box & Funnel
- Have a Page Dedicated To Your Free Gift & Signing Up
- Using a Lightbox Opt-in Popup
So there are lots of ways to go about list building, and plenty of them here …
… but the thing is once you see the how and why you need to make a plan and get started.
So, here is a step-by-step list-building plan, from Melyssa Griffin who teaches online courses and workshops for entrepreneurs and bloggers who want to grow an audience, start an online business …
.. and it is going to help you grow your email list even if you’re starting from the beginning.
Step 1: Create a sexy (and high-converting) website
1. Have an opt-in form above the fold.
2. Include 3-5 additional opt-in forms around your site.
Step 2: Create opt-in incentives to grow your email list.
Step 3: Use SEO to drive organic traffic to your site.
Step 4: Create consistent content (with incentives).
Step 5: Create KILLER email content.
This might be the best recommendation you will find here or anywhere …
… starting on day 1, design your site with the goal to build a massive email list.
This should be done before content creation or any sort of marketing.
In fact, you can use an email list to build momentum for your authority business in a variety of ways:
- Establish relationships with people interested in your niche
- Generate downloads, reviews and purchases of Kindle books
- Understand the common obstacles that readers experience
- Create buzz and social recommendations for your high-value content
- Promote other marketing channels like Facebook, YouTube, iPhone apps and Udemy
When you do not leverage the power of email …
… you are just plain leaving money on the table.
Building an email list from scratch might be less daunting than you think …
… when take it account a foolproof, approach to list-building and how you can apply it to your own funnels without fail.
There is no doubt that email marketing is the secret weapon of affiliates …
… this is despite the notion that email marketing is dead.
What is one of the most challenging aspects of email marketing?
It is growing a quality mailing list.
At the end of the day there are two basic characteristics of a mailing list …
… size and quality.
And neither one of these things happen over night.
Take a look at the 10 Steps to Build Your Email List the Right Way …
… and find 10 ways you can build your own organic, robust, opted-in list of people who want to hear from you.