What Is A Good Landing Page Conversion Rate And How Do I Convert?
Conversion page facts that will change your marketing strategies – what is a good landing page conversion rate and how do I convert when people land on my page?
You`re struggling – trying harder and harder!
Lucky enough to generate traffic and converting leads, but is it enough?
While Landing Pages are undoubtedly the trust-winning and the most important pages on your website …
… it`s where you showcase honesty, value, earn trust, and convert visitors into customers …
… marketers often find it difficult to monitor their Landing Page performance.
And with no clear image of whether you`re on the right path or not, it`s easy to feel stuck.
So, to help ‘unstick you’, I’m going to spread some light upon the situation to address the common questions as well as how to cope with them.
What is a good Landing Page Conversion Rate?
One of the most frequently asked questions by many marketers and website owners.
So how to deal with it?
Let’s get started.
So, what is a Conversion Rate?
Definition of conversion rate from unbounce.com:
The percentage of people who complete your campaign goal.
If your conversion rate is low, it’s time to optimize your landing page or website.
That’s where A/B testing comes in.
So, what is a Good Conversion Rate for a Landing Page?
It doesn’t matter how much time you spend outlining a marketing strategy, running an Ad, or building and modifying a Landing Page.
At the end of the day, what matters the most is whether you`re successful or not in exposing it to your target audience.
Not just the conversion rate.
So expectedly, marketers and website owners are often confused and asking, “what is a good conversion rate, anyway?”
And whether their landing page is on the right track or not.
We usually restrict ourselves answering this because, truly, it depends on many variables:
- The scope of the industry.
- The offer.
- The target audience.
- And much more.
Let’s look at some data:
“Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.
Ideally, though, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher”
Analyzing the data we observed:
- It doesn’t matter whether your conversion rate is lacking the desired rate or leading high above your hopes, there`s always something you can do to improve it.
- It`s a lot easier to double your business by doubling your conversion rate than by doubling your traffic.
In the attempt at answering and solving this major issue, all the possible solutions that may help you craft beautiful landing page designs along with spiking conversion rates to boost your leads were gathered.
Here are some tips to suggest insights that`ll help you hit those conversion rates, traffic sources, target audience, campaign spec etc.
Remember, these conversion rates aren’t benchmarks you should hold yourself to –
The Sky is the Limit.
Your conversion rates should be such to help you match your target audience and boost sales.
So, how to go about maximizing your website`s conversion rate?
First, you should realize that there`s always tons of room for improvement.
You may have more space to grow than you think.
The research shows that about a quarter of all accounts are converting at less than 1%.
Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.
Ideally, though, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
Two or three percent isn’t so enticing anymore, is it?
Now that we have the facts and statistics let’s ask the question and get the answer!
So, are you the victim of low website conversion rates?
Or are you still struggling to get enough conversion leads?
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